Hearing Aid Brands


There are seven major hearing aid brands globally. Each of these brands is available in Australia. They include Phonak, Signia, Resound, Unitron, Oticon and Widex and Starkey.
There is a large focus in Australia on only four of these brands which are Phonak, Unitron, Signia and Resound. The reason for this is market demand supported by those with hearing loss seeking out these particular brands and availability which is in part due to the number of hearing clinics across Australia which fit these hearing aid brands. The final reason is the features and quality of the hearing aids produced by these brands are the most forward-thinking, robust, unique and their hearing aid prices are across a large range allowing for great accessibility to hearing aid technology no matter the budget of the individual.

Which hearing aid brands are the best?

The reality of hearing aids is that no one hearing aid is perfect for everyone. The hearing aid that will suit the individual circumstances of everyone differs and these difference are based on three key areas.

  1. Lifestyle Demands
  2. Budget
  3. Hearing loss

The most popular style of hearing aids

Before you become too engaged in a particular hearing aid brand or style it’s is important to note the most popular style of hearing aid. It has long been considered that the Behind the ear device has been the most popular globally. This type of hearing aid is the device whereby the body of the hearing aid sits behind the ear and a small thin wire passed over the top of the ear and the microphone sits within the ear canal held by a small silicon dome. This style of device is widely considered the most popular and if hearing aid brands and new launches of their latest software tell us anything, it is that this style is the most popular simply because the behind the ear styles always receive the latest hearing aid software before any other style.

Why is a behind the ear hearing aid the best?

The simple answer is performance. Compared to those that go in the ear they are not limited firstly by size as the whole device does not need to sit in the ear canal just its receiver. This allows for a larger housing of the components to sit inside the hearing aid and behind the ear. Additional to this the size and furthermore the location of the device and where it sits on the ear allows for better placement of the hearing aids microphones which are tasked with picking up the sound and its direction. Having the microphones further apart and in more appropriate locations on the device allows for improved directionality of sound for the wearer as well as better filtering of the sounds wearers most want to hear. Finally behind the ear devices are more comfortable as they don’t need to block the ear canal completely like an earplug and many of the silicon dome options which hold the receiver in the ear canal are perforated which allows for airflow maintaining a more natural feel as well as some ambient sound to pass naturally down the ear canal. Adding natural unfiltered sound with filtered sound processed through the hearing aid provides a more all-around natural experience and a high likelihood of long term use of the hearing aid.

Although these factors are diverse the hearing aids available on the market and their features distils down to only a few favourites across the industry and this is purely a case of demand for the hearing aid each hearing aid manufacture makes and the diversity within their options available to the hearing aid wearer.

It’s important to note here that in Australia each retailer will have their opinions on what hearing aid is the best and this is usually based on their buying power of that particular brand. EarDeals is independent, which outlines that EarDeals is not owned by a hearing aid manufacture. EarDEals is also part of 6000+ clinic network globally. The reason this information is important is EarDeals is not biased on brands as we are not owned by one single hearing aid manufacturer and we are not biased on what brand we sell because we have such large buying power globally, which provides EarDeals the ability to choose the best brands that we wish to stock.

The hearing aid brands which are the most sort after and thus form our top four list are as follows in no particular order. For ease of search, we have also included their hearing aid ranges and their current devices available on the private market.

Phonak Hearing Aids

The Phonak Audeo Marvel released in 2018 and upgraded to the Phonak Audeo Paradise in late 2020 is arguably the most successful brand and device range to date. There was a point in time that EarDeals clinics had waiting lists above 50 people per clinic wishing to be fitted. Fast forward to this present day the Phonak Audeo Paradise has all the same qualities and features with a few upgrades to be a very good hearing aid range option except for the fact that the other manufactures had seen this success and since followed up with their own options which are just as good or arguably better depending on the wearer’s lifestyle, budget and hearing loss. Phonak is sold throughout Australia and is available through EarDeals. Phonak was founded in Switzerland in 1947.

Signia Hearing Aids (Formally Siemens Hearing Aids)

Although in recent years Signia has been tested as one of the most popular hearing aid brands across Australia due to the success of the Phonak Marvel range launched in 2018. Signia has bounced back and its new line-up of devices make it one of the favourites amongst the EarDeals brokers to discuss. Signia without a doubt provides the largest range of options when it comes to hearing aid technology. They are so unique in many instances that some of their ranges are in their own categories! The shapes and styles of their hearing aids are youthful, unique and technologically refined for both simple use or advanced use depending on the hearing aid wearer. Put simply you can set the features of the device and forget and let the hearing aids work for you or you can have a more active relationship with your hearing aids and adjust them using the Signia smartphone app or AI assistant to help with out of clinic refined adjustments. Signia formally Siemens hearing aids have a long history in Australia due to the brand holding a key contract with the Australian Government to sell their devices through the Australian Government Managed hearing centres who work with both pensioners and children under 26 years of age. Headquartered in Singapore and available in over 120 countries Signia since joining with Widex another large manufacture of hearing aids is easily in the top three manufactures globally in size and reach. Signia formally Siemens is rumoured to be one of the first hearing aid manufacturers of the electronically amplified hearing aid in 1913.

Unitron Hearing Aids

Unitron is a lesser-known brand of hearing aids started in Canada. The brand is virtually a sister brand to Phonak. In the past Unitron was known as the poorer cousin with hearing aids sold for much less money than the Phonak brand due to the size of the company, hearing aid features and market share. In Australia, Unitron has become a sweetheart brand as many wearers who love Unitron vouch for its high-quality manufacturing standards. Unique smartphone app adjustment and artificial intelligence adjustment technologies. Unitron for the past 5 years has piggybacked off its much wealthier brother Phonak in accessing the key technologies that have made Phonak one of the most sort after brands in Australia. However, Unitron has taken these great technologies and applied it in a more youthful and forward-thinking fashion. In contrast to Phonak which is rumoured by Audiologists as being more technically focus on pleasing their ability to adjust and do the work on behalf of the client. Either way the company that owns Phonak and Unitron called Sonova has their fingers in both pies be it clients wanting more control or less control of their hearing aid adjustments.

Resound Hearing Aids

The quiet achiever – Available in over 100 countries globally Resound hearing aids are a key player in the hearing aid market of Australia. Widely stocked and a crowd favourite due to many industry firsts and unique features the Resound hearing aid range is a must consider for all new hearing aid wearers. Resound are well known for their smartphone app that has an amazing amount of control for wearers who are seeking a device that is highly adaptable and easy to use. Resound was founded in 1943 and is headquartered in Denmark. The Resound brand is a well-established player known for innovative new technologies and is well known in the industry for producing the first open-fit hearing aid and the first to link its hearing aids to Apple products such as the iPhone.

Choosing a Hearing Aid:

Selecting the best hearing aid for yourself or a loved one can be difficult. EarDeals offers a variety of tools on our website aimed at assisting you these include:

  1. Call 1300 010 064 and speak with our free to use hearing aid brokers
  2. Use our hearing aid glossary to find a specific hearing aid
  3. Use our hearing aid survey tool to find a filtered list of hearing aids that is supplied following your survey answers.
  4. Youtube: Ear Deals has a youtube channel with video reviews of our most popular hearing aids
  5. Hearing aid filtering tool: Use our hearing aid filtering tool which allows you to find the best hearing aid based on your selection criteria.
  6. Trust our university-qualified Audiologists. If you would like to leave the selection criteria to a qualified Audiologist following your hearing test, simple call EarDeals on 1300 010 064 and book an appointment.
  7. Free Hearing aid trial: Jump straight into a free hearing aid trial in your Ear Deals clinic.

Tips for choosing the right hearing aid

  1. Do you want a rechargeable hearing aid?
  2. Do you want a Bluetooth capable hearing aid?
  3. Do you want an invisible Hearing aid?
  4. Do you want a telecoil capable hearing aid?
  5. Do you want a brand of hearing aids with the best smartphone adjusting apps?

No matter your preferences there are a number of hearing aid options to suit all hearing aid wearers. The difficult part is determining the finer details of each brand and how applicable these differences are to your needs. For example, some brands of hearing aids have a Bluetooth feature for wireless hands-free calls. Unfortunately, some brands only connect to Apple smartphones directly without the need of purchasing an existing device that clips onto your shirt or goes in your bag. Sometimes it’s best to just pick up the phone and speak with one of our hearing aid brokers if you are trying to decide so you know the key differences that might otherwise be lost in the countless amounts of information out there.

It’s now safe to assume that all the large hearing aid brands have great hearing aids capable of assisting you to hear in the most complex of situations. When deciding on the best hearing aid the options are more available than ever with more access to high-quality hearing aids at much lower prices through EarDeals than with traditional retailers.

Selecting the right hearing aid is an important decision. There are wide options to choose from and each hearing aid is designed with differing levels of suitability for differing people. This implies that the hearing aid that you choose, must best suit your individual preference and needs.
Be it the size, style, aesthetics or features, the choices are amazing. With the advancement in technology, the hearing aids available are discreet and smaller than ever. There are hearing aids that can be fine-tuned to meet the needs of your hearing loss. The program settings allow you to listen effortlessly even when there is background noise. Exploring the different types of hearing aids and their features can help you narrow down your search. Moreover, to make the most of a hearing aid, it is essential to get it professionally fitted and programmed.

If you are still unsure and need assistance in selecting the right hearing aid, the qualified hearing professionals at Active Audiology are here to help you. As an independent clinic, we believe in offering unbiased solutions tailored to suit the individual needs of our clients. We have the widest range of options available and can suggest hearing aids that best address your hearing concern, suit your lifestyle and are specifically programmed to your needs. If you wish to know more about our hearing aids, feel free to reach out to our team. You can call us on 1300 364 007. We will be happy to assist you.

Let's talk

  • Whenever you’re ready, we’re here for you and your hearing care needs.

    If you have questions about hearing aid pricing, features, trials and financing options or anything else, we’d love to hear from you.

    Please fill out this short form and a member of our team will get back to you within 24 hours.

    We won’t spam you with emails, give you a thousand calls or otherwise misuse your information - that’s a promise! Once you’ve submitted the form, one of our hearing aid brokers will be in contact with you within the next business day. But there’s absolutely no obligation to purchase a hearing aid or fitting services through us.

    If you’d prefer to speak to a hearing aid broker today, just pick up the phone and give us a call at 1300 010 064.

  • Contact Details

    If you have not received an email within the next business day please check the spam or junk folder of your email account. Unfortunately, as our emails are new to your account they may be classed as spam unintentionally by your email provider.
  • This field is for validation purposes and should be left unchanged.

Before You Leave...

Do you want all to see all of our hearing aid prices in one handy guide?
Enter your email below to receive our Free Hearing Aid Guide!

Oops! We could not locate your form.

Oops! We could not locate your form.